Spotify

Launching the DJ

Role: creative strategy Lead & Copywriter

When it comes to your recent rotation, the genres you just began venturing into, and the song you played for 236 minutes straight on your first red-eye leaving home- no one knows your music taste like you. But now, the DJ knows too.

To introduce Spotify’s new AI-powered DJ to the public, we produced a spot that brings a user inside the feature as it guides him through his music taste- from recent favorites to discovery and a moment of rediscovery.