Red Bull

CREATING an interactive MOBILE GAME

Role: creative strategy Lead & Copywriter

As Gen Z head back to school in the fall, our task was to inform them of all the moments in which Red Bull could help support their college lives.

We discovered that there’s a unique skill that Gen Z has developed and mastered: no-look texting. Whether under the dinner table, in class, or while walking and talking, Zs carry full conversations on their phones while never missing a beat IRL.

Amidst the hype of word games, we developed a mobile-first game that tested Zs’ no-look texting skills while they typed phrases that introduced them to different Red Bull-related college scenarios.